🏠 Smart Home · POG Analysis

POG 99667Concept Shop · 11 Stores POG 99662/99663Connected Home Madix POG 99668Display Table  ·  Buyer: Jamie Trevino & Tonaya Wright  ·  DMM: Craig Gourley
L52 Sales
$3.52M
POG 99667 Concept Shop
L52 Units
44,517
97 SKUs
Category Vel Δ
-17.4%
L26W vs Prior L26W
Amazon Share
27.3%
Anchor brand · GROW
OH at Retail
$1.28M
ECOMM: 7.5% of sales

L52 Sales by Brand ($K) — Top 8

L26W vs Prior L26W ($K)

Brand Sales Share

Strategy Summary

▲ GROW — Amazon, TP-Link, Google/Nest, Philips Hue, Govee
◈ WATCH/GROW — Roku, Netgear, Merkury, D-Link
↓ PHASE OUT — Bose
✕ DISCONTINUE — Samsung (-64.4% velocity)
Brand Performance — Smart Home Concept Shop POG 99667
BrandStatusSKUsL52 SalesShareL52 UnitsL26W Vel Δ
Amazon GROW 15 $963K 27.3% 15,400 -14.7%
TP-Link GROW 12 $695K 19.7% 5,134 -20.0%
Bose PHASE OUT 2 $495K 14.1% 778 +22.3%
Roku WATCH/GROW 4 $458K 13.0% 13,059 -24.6%
Google/Nest GROW 10 $293K 8.3% 2,563 -38.6%
Netgear WATCH/GROW 11 $204K 5.8% 759 -22.7%
Philips Hue GROW 14 $152K 4.3% 1,200 -8.0%
Samsung DISCONTINUE 5 $96K 2.7% 179 -64.4%
Govee GROW 12 $68K 1.9% 957 -7.1%
Merkury WATCH/GROW 4 $56K 1.6% 3,510 +37.0%
D-Link WATCH/GROW 5 $26K 0.7% 907 -55.6%
Top 12 SKUs by L52 Sales — Smart Home POG 99667
CRCDescriptionBrandL52 SalesL52 UnitsL4W UnitsEoP OHTurns
3786542 Amazon Fire TV Stick 4K Max Amazon $546K 10,673 650 474 22.52x
3211102 Roku Streaming Stick 4K Roku $231K 5,399 366 740 7.3x
2915346 Roku 3941K Express 4K Plus Roku $124K 3,286 38
3811638 Echo Show 8 (3rd Gen) Amazon $72K 498 8 69 7.22x
3653135 Echo Show 5 (3rd Gen) Amazon $57K 728 45 236 3.08x
3952314 Samsung QN65Q80D QLED 4K TV Samsung $54K 67 4 39 1.72x
2291920 Google Nest Hub Max - Charcoal Other $47K 239 5
3433823 Echo Dot 5th Gen, Black Amazon $40K 928 10
3439148 Ecobee Premium Thermostat Ecobee $39K 170 5
2702989 Echo Show 10 (3rd Gen) Amazon $37K 166 12
2562896 Amazon Echo (4th Gen) - Black Amazon $30K 333 15
4005189 Echo Pop Compact Smart Speaker Amazon $22K 575 8 13 44.23x