| Brand | Status | SKUs | L52 Sales | Share | L52 Units | L26W Vel Δ |
|---|---|---|---|---|---|---|
| Amazon | GROW | 15 | $963K | 27.3% | 15,400 | -14.7% |
| TP-Link | GROW | 12 | $695K | 19.7% | 5,134 | -20.0% |
| Bose | PHASE OUT | 2 | $495K | 14.1% | 778 | +22.3% |
| Roku | WATCH/GROW | 4 | $458K | 13.0% | 13,059 | -24.6% |
| Google/Nest | GROW | 10 | $293K | 8.3% | 2,563 | -38.6% |
| Netgear | WATCH/GROW | 11 | $204K | 5.8% | 759 | -22.7% |
| Philips Hue | GROW | 14 | $152K | 4.3% | 1,200 | -8.0% |
| Samsung | DISCONTINUE | 5 | $96K | 2.7% | 179 | -64.4% |
| Govee | GROW | 12 | $68K | 1.9% | 957 | -7.1% |
| Merkury | WATCH/GROW | 4 | $56K | 1.6% | 3,510 | +37.0% |
| D-Link | WATCH/GROW | 5 | $26K | 0.7% | 907 | -55.6% |
| CRC | Description | Brand | L52 Sales | L52 Units | L4W Units | EoP OH | Turns |
|---|---|---|---|---|---|---|---|
| 3786542 | Amazon Fire TV Stick 4K Max | Amazon | $546K | 10,673 | 650 | 474 | 22.52x |
| 3211102 | Roku Streaming Stick 4K | Roku | $231K | 5,399 | 366 | 740 | 7.3x |
| 2915346 | Roku 3941K Express 4K Plus | Roku | $124K | 3,286 | 38 | — | — |
| 3811638 | Echo Show 8 (3rd Gen) | Amazon | $72K | 498 | 8 | 69 | 7.22x |
| 3653135 | Echo Show 5 (3rd Gen) | Amazon | $57K | 728 | 45 | 236 | 3.08x |
| 3952314 | Samsung QN65Q80D QLED 4K TV | Samsung | $54K | 67 | 4 | 39 | 1.72x |
| 2291920 | Google Nest Hub Max - Charcoal | Other | $47K | 239 | 5 | — | — |
| 3433823 | Echo Dot 5th Gen, Black | Amazon | $40K | 928 | 10 | — | — |
| 3439148 | Ecobee Premium Thermostat | Ecobee | $39K | 170 | 5 | — | — |
| 2702989 | Echo Show 10 (3rd Gen) | Amazon | $37K | 166 | 12 | — | — |
| 2562896 | Amazon Echo (4th Gen) - Black | Amazon | $30K | 333 | 15 | — | — |
| 4005189 | Echo Pop Compact Smart Speaker | Amazon | $22K | 575 | 8 | 13 | 44.23x |