⌚ Digital Fitness · POG Analysis

POG 9977660H · 120 Stores POG 9977784H · 15 Stores · 135 Total Stores · 38 SKUs · Wk7 2025–Wk6 2026 · Buyer: Danielle Allen · DMM: Craig Gourley

L52 Sales

$9.86M

B&M + ECOMM combined

L52 Units

35,889

38 SKUs

Garmin Share

74.6%

$7.36M · Dominant brand

ECOMM

6.6%

$652K of L52 sales

Samsung Note

OOS ISSUE

DC fulfillment constraint

⚠ SAMSUNG NOTE: Velocity decline reflects DC fulfillment constraints, not demand erosion. OOS rates 55–95% across B&M stores — inventory not reaching retail. Demand signal intact. Hold at WATCH/GROW pending replenishment resolution.

L52 Sales by Brand ($K)

L26W vs Prior L26W (Units)

Brand Sales Share

Channel Split — ECOMM vs B&M

Channel	L52 Sales	L52 Units	Avg ASP
Brick & Mortar	$9.21M	33,775	$272.63
ECOMM (B2C+B2B)	$652K	2,114	$308.38
Chain Total	$9.86M	35,889	—

Brand Performance — Digital Fitness POGs 99776 + 99777

Brand	Status	SKUs	L52 Sales	L52 Units	EoP OH	L26W Vel Δ
Garmin	GROW	15	$7.36M	20,564	2,802	-19.4%
Samsung	WATCH/GROW	11	$1.29M	7,103	1,098	-60.6%
Fitbit	WATCH/GROW	5	$1.06M	7,367	2,262	-6.7%
Google	DISCONTINUE	7	$157K	855	457	-47.3%