🌐 Computer Networking · POG Analysis

POG 9960184H · 17 Stores POG 9961260H · 99 Stores POG 99667Smart Home Concept Shop · 11 Stores · Buyer: Tonaya Wright · DMM: Craig Gourley · Data: W/E 03/14/26

L52 Sales

$2.05M

116 stores · 34 SKUs

L52 Units

16,518

All POGs combined

TP-Link Share

61.2%

Anchor brand · GROW

Avg Turns

1.44x

Chain average

D-Link Velocity

PHASE OUT

OH: 4,737 units — excess

L52 Sales by Brand ($K)

L26W vs Prior L26W by Brand ($K)

Sales Share

Brand Status Summary

Brand	Status	L52 $	Turns
TP-Link	GROW	$1.26M	2.67x
Netgear	GROW	$478K	1.15x
eero	WATCH/GROW	$228K	2.92x
D-Link	PHASE OUT	$68K	0.33x
Google/Nest	DISC	$23K	0.56x

Brand Performance — L52 Chain Totals (POGs 99601 + 99612 Combined, 116 Stores)

Brand	Status	SKUs	L52 Sales	L52 Units	EoP OH	Turns	Vel Δ
TP-Link	GROW	16	$1.26M	11,631	4,361	2.67x	-2.4%
Netgear	GROW	9	$478K	2,061	1,798	1.15x	+242.3%
eero	WATCH/GROW	2	$228K	1,166	399	2.92x	+4.9%
D-Link	PHASE OUT	6	$68K	1,578	4,737	0.33x	+1082.9%
Google/Nest	DISC	1	$23K	82	146	0.56x	+128.0%

⚠ D-Link: 4,737 units on-hand with only 223 units sold L4W — phase-out excess inventory in progress. Google/Nest: 1 remaining SKU, discontinue pending.

Top 12 SKUs by L52 Sales — All Networking POGs

CRC	Description	Brand	L52 $	L52 Units	L4W Units	EoP OH	Risk	Turns
2796431	Archer AX1800 Router	TP-Link	$192K	2,200	138	580	GROW	3.79x
3264529	AX4400 WiFi 6 Router	TP-Link	$152K	960	35	415	GROW	2.31x
2717047	eero Amazon B085	eero	$145K	889	52	296	WATCH	3.0x
7678705	RE450 WiFi Extender	TP-Link	$127K	1,854	127	320	GROW	5.79x
3148236	Netgear CAX30S Modem	Netgear	$106K	311	25	102	GROW	3.05x
3264532	AX3000 Mesh WiFi 6	TP-Link	$94K	393	35	262	WATCH	1.5x
3264530	AX3000 WiFi 6 Extender	TP-Link	$93K	780	47	264	GROW	2.95x
4620185	Nighthawk BE12000 Wi-Fi 7	Netgear	$90K	259	38	286	DEAD STOCK	0.91x
4418749	Archer BE6500 Wi-Fi 7	TP-Link	$88K	534	59	271	WATCH	1.97x
4642475	eero 7 3-Pack Wi-Fi 7	eero	$82K	277	34	103	GROW	2.69x
3264531	AX1800 Mesh Wi-Fi 6	TP-Link	$82K	454	32	272	WATCH	1.67x
4620168	Nighthawk BE9300 Wi-Fi 7	Netgear	$73K	261	35	354	DEAD STOCK	0.74x