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🔊 Audio Speakers · POG Analysis

POG 9975184H POG 9976160H  ·  74 SKUs · Data through Wk8 2026 (03/28/26)  ·  Buyer: Jennifer Murayama  ·  DMM: Craig Gourley
L52 Sales
$12.39M
74 SKUs
L52 Units
194,622
All stores
JBL Share
51.3%
$6.36M · Anchor brand
Avg Turns
3.1x
Portfolio average
Remove Candidates
20
SKUs recommended for exit

L52 Sales by Brand ($K)

L26W vs Prior L26W by Brand (Units)

Brand Sales Share

Key Observations

● JBL: +73.8% L26W velocity — Charge 6 and Flip 7 driving growth
● Sony: ULT series +67% — strong momentum
● Soundcore/Anker: -43.3% — channel exit pending
● LG xboom: -75% — $247K+ OH, dead inventory
● SDI Tech: over-distributed, rationalization recommended
Brand Performance — POGs 99751 + 99761 Combined
BrandSKUsL52 SalesL52 UnitsShareTurnsL26W Vel ΔRecommendation
JBL 15 $6.36M 67,668 51.3% 4.74x +73.8% GROW · ANCHOR
Sony 10 $1.86M 20,916 15.0% 1.44x +67.0% GROW
Sakar (Altec) 9 $1.40M 34,038 11.3% 2.3x -9.2% GROW
Skullcandy 8 $1.12M 28,986 9.1% 3.6x +1.0% MAINTAIN
SDI Tech (iHome) 15 $1.04M 30,744 8.4% 1.7x +6.8% RATIONALIZE
Soundcore/Anker 6 $214K 2,586 1.7% 1.44x -43.3% EXIT
iLive (DPI) 2 $195K 4,208 1.6% 2.18x -1.3% MAINTAIN
LG xboom 6 $68K 1,610 0.6% 0.27x -75.0% REMOVE
Top 12 SKUs by L52 Sales
CRCDescriptionBrandL52 SalesL52 UnitsL4W UnitsEoP OHTurns
4534349 JBL CHARGE 6 BT Speaker - Black JBL $1.24M 7,844 764 1,866 4.2x
3987011 JBL XTREME 4 BT Waterproof Black JBL $1.22M 4,152 202 964 4.31x
4534350 JBL Flip 7 Speaker - Black JBL $1.07M 8,598 1,002 1,626 5.29x
3987000 JBL CLIP 5 BT Waterproof Black JBL $624K 9,354 636 1,464 6.39x
3987005 JBL GO 4 BT Waterproof Black JBL $596K 16,076 1,422 1,830 8.78x
4534347 JBL CHARGE 6 BT Speaker - Red JBL $531K 3,346 542 846 3.96x
4523335 Sony ULT FIELD 5 - Black Sony $292K 1,336 182 700 1.91x
3965963 Sony ULT 10 Sony $283K 3,132 206 1,302 2.41x
3966003 Altec HYDRABOOM 2 Black Sakar $282K 2,842 148 1,238 2.3x
4534351 JBL Flip 7 Speaker - Red JBL $274K 2,248 470 962 2.34x
3756563 Skullcandy TERRAIN XL Black Skullcandy $251K 3,510 234 976 3.6x
3735768 Skullcandy KILO Black Skullcandy $238K 6,890 450 1,312 5.25x